The Marketing of the Party

China suffers from the image of its party. The western world does not like the totalitarian image of China. Months from the opening ceremony, the marketing machine is on.

Image! That is what the Beijing Olympic bid was based on. The city turned to a XXIst century city by destroying most of what was from the past. It erased its memory. For the Olympics, Beijing had to be clean and modern; same thing for the sports facilities. It was already discussed a couple of weeks ago. Since the Olympic torch relay, the image of China is worst that ever in western countries. China is rejected by most of western populations.
Last week, the Chinese government recruited two western companies to help them make China a better, a peaceful place in the eyes of the western world. Putting the human rights cause aside, these companies will help China become a “nice” country, pleased to welcome the foreigners during the games.

Real Eyes Realize Real Lies…