2008

6

Jun

Beijing Projection

In order to celebrate and promote the upcoming 2008 Olympic in Beijing, Nike stepped up to the plate big time, literally, by projecting images of some of China’s greatest athletes onto the sides of the new CCTV government building in Beijing. Designed by Dutch architect, Rem Koolhaas, the building represents China’s rapid progress and its […]

Filed under: 0lympic Games Business Posted by olympicgames

2008

21

Apr

Adidas, Nike and LiNing : What is at stakes ?

In 4 months, competition will not only be on the field. Equipments brands will represent the best athletes and nations. The two biggest, Nike and Adidas will also face competition from the Chinese giant LiNing.
Europe, the US and Asia, represented by Adidas, Nike and LiNing will try to beat sales record during the Olympics. Nike […]

Filed under: 0lympic Games Business Posted by olympicgames