China wont go to the 2010WC

The Chinese soccer team wont make it to South Africa in 2010. That is not a good publicity for their bid for the 2018 or 2022 WC.
Team China were hoping for a second chance to squeeze into the final of the 2010 World cup. But this time around, they failed to even make it into […]

Filed under: Beijing 2008


China is shaking.

A terrible earthquake struck the Sichuan region in China last week.A week later, survivors are scarce. Three days of national mourning were enforced by the Chinese government yesterday. Bars, clubs and karaokes will be closed. The Olympic relay will be suspended. The cities of Shanghai, Ningbo and Jiaxing might not get there stop. Today, China […]

Filed under: Olympic Relay


Beijing won’t guarantee any internet freedom during the Olympics.

The Chinese authorities did not say they won’t block the web during the Games. They will also continue to allow any kind of bootleg.
Wang Wei, vice president of the BOCOG, promised to the international media no internet censorship during the Games. Human rights activists criticized that China did not respect its word.
China watches the use […]

Filed under: 0lympic Games Business


The Olympic torch is in China.

The Hongkongese stage of the Olympic torch was the last democratic stage of the torch relay. A week from now, when the torch will enter mainland China, human rights activists will be replaced by a marketing propaganda by the main sponsors. In Hong Kong, some activists and pro Tibet were seen. Many Chinese from mainland […]

Filed under: Olympic Relay


China punishes the Tibetan uprising.

We thought the communist party was ready to talk to the Tibetan government. Between approaches from the Dalai Lama, a positive communication, China now seems to position itself on the sports side only.
Their marketing is cheap. We can see that nobody will tell China what to do and China won’t let anybody’s rules. On April […]

Filed under: Politics 2008


The Marketing of the Party

China suffers from the image of its party. The western world does not like the totalitarian image of China. Months from the opening ceremony, the marketing machine is on.
Image! That is what the Beijing Olympic bid was based on. The city turned to a XXIst century city by destroying most of what was from the […]

Filed under: 0lympic Games Business


Tibet, truth and lie.

Since the Olympic torch was in Paris, a few anti-French demonstrations have started in China. The French people disrespected China by embracing the free Tibet cause.
Tibet is a part of China. French dissident can not understand why the Chinese government continues to prevent the Tibetan from independence and freedom, not only territorial independence but cultural […]

Filed under: Politics 2008


Beijing 2008, the marketing machine

With a estimated budget being more than 30 millions dollars, the Beijing games will be the most expensive games ever. In a fast changing country, economically and socially, the choice of partners and sponsors is very important for the companies.
For more than 80 years, every Olympic edition have had a different image. Every host do […]

Filed under: 0lympic Games Business


Beijing in Olympic shape

On July 13th 2001, Beijing was awarded by the IOC, the International Olympic Committee, the 2008 Olympic games. For the first time, they will be staged in China, a very particular country.
During the 112th IOC session held in Moscow, one of the last of, then IOC president Juan Antonio Samaranch, the Chinese capital Beijing […]

Filed under: Beijing 2008