One world, one dream, one blog…
2008
28
Jul
This animated sequence, based on the classical Chinese novel, “Journey to the West”, has been produced by Damon Albarn and Jamie Hewlett, the men behind virtual band Gorillaz.
It will feature on TV, radio, web and mobile, introducing coverage of the Games on BBC Sport - the Olympic broadcaster in the UK.
2008
11
Jul
With a month remaining before the Beijing Olympics, the International Olympic Committee praised the city’s preparations but also cited one “open issue” that remain: whether the city can deliver good air quality.Meanwhile, environmental officials are focused on delivering blue skies, despite recent weeks that have brought unusual amounts of rain mixed with haze. Mr. Verbruggen […]
2008
6
Jun
In order to celebrate and promote the upcoming 2008 Olympic in Beijing, Nike stepped up to the plate big time, literally, by projecting images of some of China’s greatest athletes onto the sides of the new CCTV government building in Beijing. Designed by Dutch architect, Rem Koolhaas, the building represents China’s rapid progress and its […]
2008
6
May
Patrice Leconte, a French movie maker was asked by the Chinese government to shoot a promotion ad called “Vision Beijing”.
Far from the sports community and the political stress before the games, Leconte did a very lyrical and neutral movie.
The Chinese government tries to show the best image they can. The French director forgot to […]