One world, one dream, one blog…
2008
22
Jul
“For several years now NBC has meticulously planned all the details for its coverage of the many sports events at the Summer Olympics in China.
But with the Games only 19 days away, many at the network are concerned about how they will be permitted to cover any unscheduled events, like political protests or government crackdowns […]
2008
6
Jun
In order to celebrate and promote the upcoming 2008 Olympic in Beijing, Nike stepped up to the plate big time, literally, by projecting images of some of China’s greatest athletes onto the sides of the new CCTV government building in Beijing. Designed by Dutch architect, Rem Koolhaas, the building represents China’s rapid progress and its […]
2008
13
May
The Chinese authorities did not say they won’t block the web during the Games. They will also continue to allow any kind of bootleg.
Wang Wei, vice president of the BOCOG, promised to the international media no internet censorship during the Games. Human rights activists criticized that China did not respect its word.
China watches the use […]
2008
29
Apr
China suffers from the image of its party. The western world does not like the totalitarian image of China. Months from the opening ceremony, the marketing machine is on.
Image! That is what the Beijing Olympic bid was based on. The city turned to a XXIst century city by destroying most of what was from the […]
2008
21
Apr
In 4 months, competition will not only be on the field. Equipments brands will represent the best athletes and nations. The two biggest, Nike and Adidas will also face competition from the Chinese giant LiNing.
Europe, the US and Asia, represented by Adidas, Nike and LiNing will try to beat sales record during the Olympics. Nike […]
2008
18
Apr
Two weeks after the Olympic torch relay in Paris and the fiasco we all know it was, China and its people start answering to their European counterparts. Foreign industries and expats are the targets of the Chinese.
Here goes the rumour. Mc Donalds, KFC, LVMH would support the Tibetan regime. None of it is true. Sponsors […]
2008
23
Mar
With a estimated budget being more than 30 millions dollars, the Beijing games will be the most expensive games ever. In a fast changing country, economically and socially, the choice of partners and sponsors is very important for the companies.
For more than 80 years, every Olympic edition have had a different image. Every host do […]