2008

23

Mar

Beijing 2008, the marketing machine

With a estimated budget being more than 30 millions dollars, the Beijing games will be the most expensive games ever. In a fast changing country, economically and socially, the choice of partners and sponsors is very important for the companies.
For more than 80 years, every Olympic edition have had a different image. Every host do […]

Filed under: 0lympic Games Business Posted by beijing2008

2008

20

Mar

Beijing in Olympic shape

On July 13th 2001, Beijing was awarded by the IOC, the International Olympic Committee, the 2008 Olympic games. For the first time, they will be staged in China, a very particular country.
During the 112th IOC session held in Moscow, one of the last of, then IOC president Juan Antonio Samaranch, the Chinese capital Beijing […]

Filed under: Beijing 2008 Posted by beijing2008